About Us

Embur launched in 2024 by Natalie Ward.

Natalie is a lover of all things "active", she loves a challenge whether that's working through a fun and muddy obstacle course, running a half marathon, feeling the burn in the gym or just walking the dogs.

She started her first activewear company in 2018 and Latched focused on Maternity and breastfeeding activewear. After winning numerous awards and gaining tens of thousands of customers she did some market research to ask whether people who had grown to love the brand and products would still support Latched once they are past the baby making stages of their lives. The overwhelming majority said they wouldn't want to buy what they perceived to be "maternity clothes". 

So this got the wheels in motion and a new brand "Embur" was created. Think a phoenix rising from the ashes, the burn of a workout or the fire to grow and develop as a person. It was these elements that landed on the brand name Embur and the logo to support it. 

Made for every body but based on affordable quality, thank you for joining us on this new adventure, our collection will grow as we do. 

Team Embur 🔥